Haystack in a Needle is a web marketing firm made up of
entrepreneurs with experience building and marketing profitable
websites throughout a large number of industries.
Our biggest challenge: Misinformation
about web marketing including statements such as "Submit
site to 1000 search engines for $99!" or similar. This
doesn't make sense because there are very few search engines
(basically Google, Inktomi, and Yahoo's search engines cover
90%+ of all searches online). The point is to achieve high
rankings on important search terms through those important
search engines since they power Google (which powers AOL,
IWON, Earthlink, CompuServe, and more), Altavista (which
gets some traffic), and Inktomi, (which provides results
Strength #1: Keyword research to determine
what search phrases are most commonly used by a company's
target audience, then optimizing the site for those terms.
This brings sites much higher in search results and delivers
cost effective targeted traffic to sites.
Strength #2: We focus on ROI (Return on
Investment) when considering web marketing strategies appropriate
for clients. Website traffic by itself is worthless if none
of that traffic turns into paying customers.
Strength #3: We provide before/after ranking
results for your targeted search terms on major search engines
to prove the increase in search engine rankings.
Strength #4: We speak in business terms,
not geeky technical terms when discussing web marketing
Strength #5: We are a well known and well
respected national web marketing firm. We contribute to
our industry newsletters and are published on well respected
websites and ezines such as Traffick.com, I-Search, and
PromoteNewz. Article examples:
Strength #6: We work with small and growing
businesses looking for ways to cost effectively level the
playing field against their larger competitors on the Internet.
Strength #7: We consult with our clients
on website usability issues to improve website functionality
to increase close rates and inquiry rates of your site's
visitors. For example, one travel site we work with made
some fairly minor changes to their navigation systems, which
cut the number of visitors needed to generate a lead in
half. This case study is going to be published in a soon
to be released book on web design for improved ROI.
Strength #8: Since the web changes constantly,
we proactively research and recommend new web marketing
concepts for your business as they arise.
To find out more, or get started today, click
here to fill out a quote request. We can be reached
by email at email@example.com,
or by phone at 651-592-4063.
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