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Case Studies - Page Views per Month

Page Views by Month.

You have probably heard reports discussing the number of hits their website has received. Unfortunately, hits tell you Nothing about how many people are visiting your site and how many pages they view when there. Why is that? Because a single page can cause anywhere from 1-100 hits depending on how many graphics are on the page. A better way to measure traffic is by looking at your unique visitors and page views. If you divide your monthly page views into your unique visitors stats, you'll have a feel for how many pages your average visitors is viewing. Now you have a few trends to follow.

The graph below is from a B-2-B corporation we have worked with since the spring of 2000. As you can see, they did not track their site stats before working with us. (If you didn't measure it, it didn't happen.) The page views per month has increased, and so has the quality of the visitors into the site. By looking at the keyword stats for the site along with the increase in customer inquiries it's very clear that they are getting their money's worth.

Their site has generated over $5 million in new accounts and over $10 million in new leads over the past year.

Graph captured 9/20/02 from leisure travel website.
Yellow line is 2001 stats. Year over year increases from 30% to 350%+

Google Adwords Campaign Audits | Page Views | Unique Visitors | Search Engines