FAQ: What is the difference between a Directory and a Search Engine?

Case Studies - Search Engines

Search Engines

The important question to ask about search engines is, "What search engines are my customers using?" The 80:20 rule comes into play online as well. We say that 80% of your website traffic will come from 20% of the search engines. Just take a look at the breakdown in traffic below to see why we say this.

As you can see, over 90% of this website's traffic comes from the top-ten search engines. Did we ignore the other hundreds of search engines out there? Obviously not based on the trickle of traffic come in, but it's very clear what sites are being used by the majority of web surfers. Why is this? In many cases, because that search engine was set as the default browser on their computer and they have used it ever since.

We will make sure you appear everywhere your potential customers are, but focus the majority of our energy on the biggest search engines and directories in order to deliver the best results we can for you.

Graph captured 9/20/02

Google Adwords Campaign Audits | Page Views | Unique Visitors | Search Engines