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Case Studies - Unique Visitors

Unique Visitors

You have probably heard reports discussing the number of hits their website has received. Unfortunately, hits tell you Nothing about how many people are visiting your site and how many pages they view when there. Why is that? Because a single page can cause anywhere from 1-100 hits depending on how many graphics are on the page. A better way to measure traffic is by looking at your unique visitors and page views. If you divide your monthly page views into your unique visitors stats, you'll have a feel for how many pages your average visitors is viewing. Now you have a few trends to follow.

The graph below is from a B-2-C corporation that wanted to increase the volume and quality of traffic to its site on a very tight budget. They launched their site in April and expected a larger audience for their site. We investigated what search terms were being used most often by this company's potential customers by analyzing their keyword logs and compared them to their industry's keyword popularity on the web. As you can see, this led to a significant spike in visitors in August (Aug 1-26th.) that will carry over into the future for them. This one change will increase their site traffic by 60,000 visitors per year.

Graph captured 8/26/01

Google Adwords Campaign Audits | Page Views | Unique Visitors | Search Engines