What is the difference
between a Directory and a Search Engine?
Search Engines and Directories both allow you to run searches
for web sites, but the results will likely be different due to
the method they use to build their database of web sites.
Search engines use computer programs called Robots to automatically
go from page to page through the web, reading content, and adding
it to their databases. To speed up the process of getting your
site indexed, they usually have a way for you to submit your site
for indexing. You usually only have to tell a Search Engine the
URL (address) of your site and it takes care of the rest.
Directories are run by humans who review web sites and categorize
them within their directories. This leads to a more abridged set
of sites which can good or bad depending on what you're searching
Yahoo and DMOZ are the two biggest directories on the web, but
other important directories include local directories for your
state, town, chamber of commerce, etc.
Due to the human editing of directories, there is usually a charge
for submitting your website for review. Yahoo charges $299/year
to be in their directory but DMOZ is currently free.
Is it worth paying $299 to submit my
site to Yahoo?
For most sites, Yahoo delivers over 15% of the site's search
traffic, so a better question is "Can I afford not to submit
my site to Yahoo?"
This link below is from a case study of search
engine popularity. As you can see, Yahoo drives a ton of traffic
to a website.
As of the first of the year, 2002, Yahoo has once again increased
their directory listing fees. In 2001 Yahoo charged a 1-time $299
fee for site submissions. But starting in 2002, Yahoo is charging
an annual fee of $299. This is an example of a fee Haystack In
A Needle can help you justify. For example, if you have the potential
to receive 1000 visitors/month from a Yahoo directory submission,
your cost per visitor would be less than three cents. That would
be an extremely cost effective marketing tool for your business
and we would suggest you do it.
However, if your business is in a very small niche market or
marketing only to a local audience, we might have other solutions
for your business that may be more cost effective. If your site
is a for a non-profit agency, you can submit for free.
Note: We highly recommend using a professional service
to handle your Yahoo submission. Changing a directory listing
on Yahoo is next to impossible, so you want to make sure your
listing has been optimized for keyword density before submitting.
Where do I go to register my web site
with search engines?
Most major search engines have a page to use to submit your web
site to their search engine. However, it's not actually necessary
to use search engine listings pages (or hire a company to do search
engine listings) because most major search engines will simply
find and index your site by following links to your web site from
To submit directly to the major search engines, follow the links
Click here to find out the difference
between submitting a web site to search engines and optimizing
that site for high search engine rankings.