What is Search Engine Optimization?

What is Search Engine Optimization?
How do I Optimize my Website?
Why should I consider using Search Engine Positioning to Promote my Business?

What is Search Engine Optimization?

When a search engine's robot visits your site, what are they going to see? Hopefully, they will find content that is readable by the search engine and indexes well.

Without Website Optimization, most sites are impossible to find for searches on relevant terms such as product names and services. Common problems include overlooking the importance of title and meta tags, and poor body content.

Website Optimization is a powerful marketing tool because traffic received through true search engines like Google and AOL (uses Google's results) is free! Haystack can help you capture more of this high quality and cost effective search traffic.

How do I Optimize my Website?

We work with clients to make their site's search engine readable for relevant search terms. This involves reviewing site content, running a competitive site analysis, Meta Tag creation, and Title Tag creation. Once a site is optimized, it is submitted (or resubmitted) to major search engines. After submitting, it generally takes between 2-6 weeks for search engines to visit and index your site.

Click here to request a free quote on search engine optimization for your site today!

Why should I consider using Search Engine Positioning to Promote my Business?

Search Engine Positioning is the single most important and cost effective strategy for driving website traffic. This is due to web surfer behavior.

1. Search engines are the number one method of finding information about a product or service online. Appearing near or at the top of the search results is key to generating qualified traffic for your site.

2. Web users view search results as relevant listings of sites for their search. However, in most cases, search results are based on a combination of site relevance, paid advertisements, and search engine optimization.

3. The blue link in the search results is a subtle and effective form of 'advertisement' to potential visitors.

4. Online directories will deliver large volumes of traffic to your site for relatively cost effective submission fees.

Back to main FAQ page

Click here to receive a free quote for your website and receive
more information on our services, or call toll free 866-274-3222 or 651-592-4063.

Haystack Track
Web Site Traffic Statistics Software!
Cost effective web site traffic stats.