FAQ: What is Search Engine Optimization?

2002 Web Site Promotion and Internet Marketing Articles

From time to time, we like to take a few minutes to organize our thoughts on topics such as Web Marketing, Search Engine Optimization, or Website Usability in paragraph form and share them right here. We'll also publish the occasional article from a colleague that fits touches on a topic of interest to us, hopefully to some of you as well.

Eight-Point Winter Overture Advertising Tune-Up - by Andrew Goodman and Ed Kohler - November 2002
As the pay-per-click ad industry has grown, so has competition amongst advertisers. Fortunately, campaign management interfaces are improving, which will help the detail-oriented advertiser who wants to work smarter get ahead of the pack.

Eight Questions with Jay B. Lipe of Emerge Marketing - by Ed Kohler - October 2002
We recently had a chance to fire a few questions at one of our clients, Jay B. Lipe, CEO of Emerge Marketing. Jay is a marketing speaker, author, and consultant, for small (and growing) businesses. We discussed how web marketing fits into a company's overall marketing plans.

Search Term Guidelines for Overture Advertisers - by Ed Kohler - June 2002
When discussing pay per click advertising with Overture advertisers, they tend to say it's an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click . . .

What can Britney Spears Teach Us About Web Marketing? - by Ed Kohler - March 2002
Regardless of what you think of Britney Spears' singing skills, the pop princess can offer some guidance on how to market a business through a strong web presence and proven web marketing strategies . . .

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