FAQ: What is Search Engine Optimization?

Optimize, Customize, & Personalize with GLS Print-on-Demand

In an age when consumers are bombarded with “one-size-fits-all” mass mailings, spam and endless offers promising reduced rates on Service X and huge savings on Product Y, it’s no wonder consumers are fed up with messages that are irrelevant to them. And we all know what happens to irrelevant information. It gets ignored.

Talk about time and money down the drain. So how do you reach your customers with relevant information that prompts them to respond to your communication efforts? The answer lies in a concept called one-to-one (1:1) marketing. In other words, personalized marketing—marketing that caters to the needs of a particular audience.

Case studies indicate that personalized marketing effectively meets the new demands of business. For example, it improves response rates to offers and messages; helps companies attract and retain loyal customers; strengthens brands and their identities; helps optimize workflow processes; and assists in growing sales. “Great,” you may say, “so how do I implement personalized marketing and achieve those benefits?”

Answer: GLS Integrated Communication Solutions’s Web-based print-on-demand services. A full-service integrated communications company and a leader in merging printing with technology, GLS provides corporate clients with a range of integrated communication solutions that include document design, printing, and distribution services—and now, print-on-demand.

What is GLS’ print-on-demand?

Essentially, GLS’ print-on-demand service is a Web-based, automated process of initiating print requests, personalizing materials for specific audiences, and ordering and printing materials. GLS adopted Adobe® Intelligent Document Platform to allow customers to create and order customized marketing materials online, all within a matter of minutes. GLS is also tapping into Haystack In A Needle’s Web-marketing and e-mail marketing expertise to become a full service marketing solutions company.

What makes GLS’ print-on-demand so great?

Do you ever wish you had timely marketing materials on hand, customized specifically for a particular client or customer with only the information they care about? Do you wish you could order and print only as many copies as you need, when you need them, to reduce costs and waste? Or maybe you simply want the option to print a few different collateral pieces to see how they look, and have them in less than two weeks? GLS’ print-on-demand services make this—and more—possible.

Here’s a rundown of just a handful of GLS print-on-demand benefits:

• Customizable content: Create templates that contain logos, images, text, and data-driven, customizable fields so that you can communicate relevant offers and messages to a specific audience or individual.
• Brand management: Maintain greater control of your or your clients’ brand identities by consistently conveying key textual and visual messages, therefore enhancing the customer’s brand experience.
• Fast turnaround: Once you place an order, GLS’ print-on-demand service delivers the exact number of pieces when, where, and how they’re needed. Nothing more, nothing less.
• Reduce costs and paperwork: Say goodbye to tedious phone calls, faxes, and exchange of documents between the client and the printer. GLS’ print-on-demand streamlines the workflow process by exchanging all information online, ensuring your campaign is consistent on and offline.

How can I benefit from GLS’ print-on-demand services?
GLS’ print-on-demand Account Executive is anxiously awaiting your call. Contact Tom Morgan at 612-867-8511. He’ll walk you through everything you need to know about GLS, its print-on-demand services, and how you can implement them into your business.

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