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From time to time, we like to take a few minutes to organize our thoughts on topics such as Internet Marketing, Search Engine Optimization, or Web Site Usability in paragraph form and share them right here. We'll also publish the occasional article from a colleague that fits touches on a topic of interest to us, hopefully to some of you as well.

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Archives: 2003 | 2002

2005 Search Engine Marketing Predictions - by Ed Kohler - January 2005
Search engine marketing is continuing to evolve, and for the most part, for the better. Searchers are having an easier time finding what they're looking for, and search engines will continue to add features that make life easier for all of us. Here are a few things I see on the search horizon.

Review of The Step-by-Step Copywriting Course by Karon Thackston - by Ed Kohler - January 2005
As you probably already know, copywriting is all about getting people to do what you want them do to. With web sites, that may be selling a product, filling out a contact form, or downloading your latest eBook. Karon Thackston's Copywriting Course explains the process involved in achieving your set goals.

"Together At Last" - Search Engines and Internet Yellow Pages - by Paul Jahn - November 2004
For quite some time, IYP result pages have come up toward the top in search engines such as Google and Yahoo. This is partly due to IYP's making sure all their pages are search engine friendly. If you're a local company, this could be a great way to generate targeted traffic.

Search Engine Strategies Conference Report – Writing for Search Engines - by Ed Kohler - September 2004
Search engines read text on web pages and use that text to decide what a web page is about. So, how do you write the copy for your web site in a search engine friendly manner? Heather Lloyd Martin and Jill Whalen addressed this issue at Search Engine Strategies in San Jose, California in August.

Google AdSense / Adwords Updates - by Ed Kohler - September 2004
Change is the only constant in the world of pay per click advertising. Here are a few of the latest changes with Google’s program

Overture Switching to Broad Match as Default - by Ed Kohler - September 2004
Your ads could end up being matched to terms less relevant that are not worth paying for. That’s not good, unless you’re Overture, who will money off of clicks whether you do or not.

Overture vs. Google AdWords - by Ed Kohler - July 2004
Explains some of the differences between the two popular online advertising programs. This will likely be interesting to people who've experimented with PPC advertising and are looking for tips on how to take their campaigns to another level.

Buying your way to the top with Pay Per Click Advertising - by Ed Kohler - June 2004
Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business.

Advertise Locally using Search Engines - by Ed Kohler - May 2004
There are very few types of advertising online or offline where you have such detailed control over who you are advertising to. Basically it’s pretty hard to beat advertising to people who are searching for what you sell and happen to live close to your business.

SEO Without Usability - An Exercise in Futility - by Scottie Claiborne - May 2004
Usability reports are a relatively inexpensive investment that return far more than their cost in increased sales, subscriptions, leads, etc. SEO and usability improvements implemented together can result in dramatic changes in traffic and conversions.

Optimize, Customize, & Personalize with GLS Print-on-Demand - by Katie Weddle - June 2004
In an age when consumers are bombarded with “one-size-fits-all” mass mailings, spam and endless offers promising reduced rates on Service X and huge savings on Product Y, it’s no wonder consumers are fed up with messages that are irrelevant to them. And we all know what happens to irrelevant information. It gets ignored.

Who is Elisabeth Brown of Workmiracle.com? - by Ed Kohler - May 2004
Have you ever received an email from Elisabeth Brown of Workmiracle? If you have a website and an email address you probably have or will soon. Find out why they send so much spam.

Froogle – What is it good for? - by Ed Kohler - April 2004
Have you been to Froogle yet? It’s a new product search engine from Google. It’s actually existed for almost a year now, but it only went live as a link from Google’s homepage is the past month. It's quite possibly the greatest online marketing tool for retailers ever invented.

Professional Copywriters: Indisputably Valuable - by Katherine Weddle - April 2004
Whether you're advertising a product or service, producing a newsletter, putting together a brochure, or relaying company news to employees, chances are there's going to be writing involved.

How to Market Your Website - by Jay Lipe - April 2004
Once you build a website, your job is only half done. Now, you must market it to your prospects so they visit—often. Here are some of the most common ways to market your website.

Search Engine Strategies - New York City - March 2004
Haystack In A Needle's president and founder, Ed Kohler, spent the first week of March in New York City attending Jupiter Media's Search Engine Strategies conference. Click for a summary of some of the marketing nuggets he brought back.

Traditional Search Engine Optimization VS. Pay Per Click - by David Wallace - March 2004
With the current rise of pay per click (PPC) advertising services such as Overture, Google AdWords and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top."

Your company still doesn’t have a website? What are you waiting for? - by Jay Lipe - March 2004
A lot of brick & mortar companies still don’t have websites and they seem fine with that decision. But is it a good one? I don’t think so. In fact, I think any company without a website in their marketing plan is shooting itself in the foot. Here are all the things a website can do for a company.

Orkut Social Network - Good for Business Networking? - by Paul Jahn - February 2004
You've probably heard of the Orkut social network by now. If not, you will soon. An independent project affiliated with Google, the Orkut network allows you to develop online friends, business networking contacts, dates and activity partners.

Search Engine Friendly Shopping Cart Checklist - by Ed Kohler - February 2004
Does your web site have a shopping cart? If so, did you consider search engine optimization when picking your shopping cart program? Chances are pretty good that your site is missing out on a sizable amount of targeted search engine traffic if SEO has been overlooked.

On-Page Search Engine Optimization vs. Link Popularity Campaigns - by Ed Kohler - February 2004
What are the main factors that influence how high a site will rank on search engines for a given search phrase? Ask 10 search engine optimizers what matters most and you’ll probably get ten different answers. But two things you’ll consistently hear are the importance of aligning the site’s copy and tags with the search phrases you’d like to rank competitively for, then making sure your site has a competitive number of inbound links compared to other sites competing for the same search phrases.

Archives: 2003 | 2002



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