| Web Marketing
& Business: |
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The SEO Fast Start, written by our colleague,
Dan Thies, is a great book to teach you the ropes of optimizing
your web site for search engines. Even if you end up hiring
a search engine optimizaiton consultant, this could be a
great place to start to learn more about what a search engine
optimizer does, and what they shouldn't do if they're trying
to make your web site rank high. |
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The
Step-By-Step™ Copywriting Course - Achieving
high search engine rankings is clearly an important strategy
for online sales, but without compelling copy, how are you
going to turn your visitors into customers or leads? Karon
Thackston's copywriting services expertise is compiled in
this easy to follow eBook copywriting course for your benefit.
Chock full of tips on how to write professional copy for
your site, you'll see a positive return on your investment
in this tutorial in no time. |
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The
Nitty-gritty of Writing for the Search Engines
- What's the key to effective search engine optimization?
Achieving high search engine rankings without sacrificing
the quality of your site's copy. Remember, getting people
to your site is only a step on the way to the bigger goal
of selling something to those visitors. Jill Whalen shares
some of her favorite search engine optimization techniques
in her Nitty-gritty eBook.
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Special
Report - Unleash Astonishing Profits with Google AdWords
Select! by Andrew Goodman - Principal - Page-Zero
Media
How good is this report?
1. We hope our competitors don't read it.
2. If they do read it, we hope they don't act on anything
they read.
3. If they do act on what they read, we hope they can't
close a sale with any of their newly acquired traffic.
4. Just
get it so this will all make sense.
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The Marketing Toolkit for Growing Businesses
Honestly, does your company really need more than a web
marketing plan? A full fledged marketing plan? If so, a
great place to start is with Jay B. Lipe's book on marketing
for growing businesses. He does a great job explaining the
principles of marketing with plenty or practical examples
to inspire you to build your own marketing plan. Check
it out today! |
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Permission
Marketing: Turning Strangers Into Friends, and Friends into
Customers Seth Godin is the head of Direct Marketing
for Yahoo and does a great job of explaining the power of
direct marketing to customers online. Also in a great audiobook. |
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Crossing
the Chasm : Marketing and Selling High-Tech Products to
Mainstream Customers A lot of lessons can be learned
from this book related to how to deal with pragmatic customers
who are not always as quick to "get it" but are
often the ones with the largest wallets. Keep it around
and refer back to it every few months. |
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Designing
Web Usability : The Practice of Simplicity There are
so many little things you can do to your website to make
it more navigable for your visitors. For us, this book has
been worth its weight in gold. If you're open to a few ideas
from Jakob, you'll have a much better conversion rate on
visitors to your website. |
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