|
While there are many forms of local advertising, few offer the
ability to advertise ONLY to people who both live near your business
and have expressed an interest in doing business with you.
Using geographically targeted pay per click advertising through
major web sites like Google.com, we can help deliver that traffic
to your web site.
How does it work?
- We work with you to build a list of approximately 20 search
phrases your prospective customers/clients may type into a search
engines when looking for your business or services.
- We build ads speaking to your prospective customers searching
for those terms.
- We discuss, then set up a targeted geographic area over which
to display your ads (City, Metro, State, or a Distance Radius
from your Business).
- We discuss, then set up a bidding strategy for your ads based
on how much you're willing to pay for site visitors, and by
setting a monthly budget (the more you're willing to pay, the
higher your ads will display on search results).
- That's it. At that point, your ads will be live on the web
and displaying only to people searching for your business from
within your target geography.
What types of businesses is this designed for?
This is an effective type of adveritising for any business who
is likely to do business locally rather than nationally. Some
of our cleint's businsses using this program include:
- Realtors
- Lawyers
- Banks
- Web Hosting Companies
- Web Design Firms
- Printing Companies
- Travel Agencies
In some of the above cases, the businesses are perfectly capable
of doing business nationally, but see MUCH higher conversion rates
from advertising to prospects in their local markets. Many people
prefer doing business with companies close to home. Go after them.
How much does this cost?
We charge a 1-time fee of $500 to set up your campaign using
the steps outlined above. Once the campaign is launched, your
only cost comes from the traffic generated for your web site.
However, we're available to consult on additional web marketing
services if you'd like to build upon your web marketing success.
How do I get started?
To find out more, or to get started today, call our local advertising
specialist, Randy Gibbs, at 866-274-3222 x902, or email Randy
at randy@HaystackInANeedle.com.
|